Digital Distribution Research- Men's Health

As a whole, Men's Health magazine reaches a total of about 1.8 million people with about 1.4 followers on their Instagram and other social media platforms. With both digital and traditional formats, the magazine uses technology and apps to promote health and fitness among males. Their digital platforms feature celebrities that are in favor of a healthy lifestyle and distribute their main articles and their URLs. Through their social media posts, such as Twitter and Instagram, Men's Health magazine is able to advertise their monthly articles and link the full articles in their "bio" so that the audience has a way to access that month news. There are other way that the magazine distributes digitally, some of them are sneak peaks of upcoming articles that will be produced in the near future. This helps give the audience an idea of what they are subscribed to and what they should expect to read about in the near future. Some subscribers get personal discounts and are attached to newsletters that the magazine produces to help gain a larger audience and encourage more people to subscribe. This helps with the distribution aspect because it helps decide where to place the product. In a more traditional sense, Men's Health magazine is sold in grocery stores such as Publix and Winn-Dixie in the south, as well as men's clothing stores and venues with a more predominant male audience; bookstores such as Barnes and Noble and Books-a-Million. In total, Men's Health magazine has a total of 35 editions and is sold in 59 countries so it can be assumed that the magazine uses a variety of agencies to distribute their print media. In a digital sense, anyone is able to access their website and phone apps but only certain followers and subscribers can view certain articles and newsletters.