Target Audience Research- Self

With a growing audience of teens and adults, Self magazine reaches about 7.2 million digital followers and 3.2 million social media followers. In 2013, Self magazine averaged about 5 million people as their total audience amount and a circulation of about 1.5 million. The editor in chief, Carolyn Kylstra, chooses their issues based on their wide demographics: health, healthy lifestyle influencers, those who regularly exercise, and wellness enthusiasts. As for their marketing plan, Self chooses to divide their issues and topics through the months. In January through May, Self offers wellness challenges adapted to your workout routines and encourages their participants to challenge themselves. In May, beauty is their main focus; with articles from wellness experts and product placement, Self has a section on Health and Beauty Awards to recognize the most innovative and creative products of the month. This helps boost sales of the products ultimately resulting in Self Magazine as a whole, to recieve more money out of it. September calls for consumer packaged good and gives examples of post-workout snacks and healthier alternatives of foods that everyone loves. And lastly they have a section of their issues titled, Health Conditions A-Z for people that are struggling with figuring out how their body responds to certain things. With more expert opinion and editors living with real life conditions, readers will get the full synopsis of common health concerns. Each of these monthly topics aids in the over marketing plan of Self Magazine and their main concerns as a business. Moreover, their use of celebrity appearances, product placement, and
In this, we can see that Hailee Steinfeld, the celebrity appearance of the month, gives her favorite workout routines. This is important because it shows how Self markets their issues on websites and how they interview well-known celebrities to influence their audience in a positive way. 

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