Marketing Plan
Based on the marketing and target audience research I have done, I observed a consistent style between all forms of fitness and lifestyle magazines. As for the formatting of our marketing design, we will probably base it solely off of the magazines that we researched. For our magazine, I think it would be ideal for us to utilize the following forms of marketing to sell our product: social media, internet ads, and business partnerships.
Social Media-
Partnering with my cover model Jake, I would ask him to post about our upcoming issues on his social media platforms to attract a larger audience to our magazine. This would increase our audience because he has about 12 thousand followers on Instagram that are aware of his participation in competitions and where he travels during the week. Along with Instagram, Jake could tweet about his upcoming appearance in my issue of the magazine. Drawing attention to different demographics such as gender, race, income, and age, our magazine's own social media platforms will appeal to people in Sarasota but also other cities in Florida. As a whole, 'Sota Wellness magazine can use Instagram, Twitter, and Facebook as marketing platforms to promote our products. And each of our social media platforms will be beneficial to promoting our magazine because our audience uses social media the most.
Internet Ads-
Through Internet ads, our magazine's branding techniques will be used on many different websites to successfully sell our product. Promoting health and wellness, as well as beauty and skincare, our advertisements will consist of memorable catchphrases and quirky sayings that will ensure the audience remembers our magazine. We could also include pictures of our cover models doing their activity or exercise routines. Furthermore, 'Sota Wellness' will be the main feature, displayed with both fonts and bright colors, in the ads along with the picture of the model. In other situations, magazines will do ad campaigns for certain sales. Through these types of ads, 'Sota Wellness magazine can campaign our issues online as well as campaigning products that we create. Overall, Internet ads will be a good way to sell our magazine because in our generation digital media is frequently used.
Business Partnerships-
Another way to market our product would be to utilize business partnerships to attract a larger audience and introduce our magazine to different places. Since our issues are gender neutral and are not directed towards only one social group, it will be easy to present our magazine to different demographics. With other businesses in the community that encourage physical wellness and healthy living we can market come together and further promote each of our brands. Specifically, health stores such as Whole Foods and restaurants such as Fresh Kitchen are featured in our magazine so we can partner with them and they could potentially sell our product in their stores. Fresh Kitchen would be a good start because one of our group members is doing their main article on the restaurant. It would be the ideal location to sell our product, in relation to that issue, because it would be directly beneficial for Fresh Kitchen and 'Sota Wellness magazine.
Social Media-
Partnering with my cover model Jake, I would ask him to post about our upcoming issues on his social media platforms to attract a larger audience to our magazine. This would increase our audience because he has about 12 thousand followers on Instagram that are aware of his participation in competitions and where he travels during the week. Along with Instagram, Jake could tweet about his upcoming appearance in my issue of the magazine. Drawing attention to different demographics such as gender, race, income, and age, our magazine's own social media platforms will appeal to people in Sarasota but also other cities in Florida. As a whole, 'Sota Wellness magazine can use Instagram, Twitter, and Facebook as marketing platforms to promote our products. And each of our social media platforms will be beneficial to promoting our magazine because our audience uses social media the most.
Internet Ads-
Through Internet ads, our magazine's branding techniques will be used on many different websites to successfully sell our product. Promoting health and wellness, as well as beauty and skincare, our advertisements will consist of memorable catchphrases and quirky sayings that will ensure the audience remembers our magazine. We could also include pictures of our cover models doing their activity or exercise routines. Furthermore, 'Sota Wellness' will be the main feature, displayed with both fonts and bright colors, in the ads along with the picture of the model. In other situations, magazines will do ad campaigns for certain sales. Through these types of ads, 'Sota Wellness magazine can campaign our issues online as well as campaigning products that we create. Overall, Internet ads will be a good way to sell our magazine because in our generation digital media is frequently used.
Business Partnerships-
Another way to market our product would be to utilize business partnerships to attract a larger audience and introduce our magazine to different places. Since our issues are gender neutral and are not directed towards only one social group, it will be easy to present our magazine to different demographics. With other businesses in the community that encourage physical wellness and healthy living we can market come together and further promote each of our brands. Specifically, health stores such as Whole Foods and restaurants such as Fresh Kitchen are featured in our magazine so we can partner with them and they could potentially sell our product in their stores. Fresh Kitchen would be a good start because one of our group members is doing their main article on the restaurant. It would be the ideal location to sell our product, in relation to that issue, because it would be directly beneficial for Fresh Kitchen and 'Sota Wellness magazine.
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