Traditional Distribution Research- Women's Health

Women's Health magazine is a well-known and widely circulated magazine that is sold in many stores and venues. Grocery stores such as Publix, Winn-Dixie, and Target distribute Women's Health magazine and are usually located in the aisles or near the front of the store for the best sales. In South Florida, the main distribution agency is South Florida Premium Distribution and they circulate magazines to Tampa, Orlando, and Miami. They are one of the top and most highly regarded agencies in Florida due to their transportation services and effective methods. Another agency that distributes Women's Health magazine and other big print media names is RNA Distribution. Transporting to stores and venues all the way in Africa, RNA is able to transport Women's Health magazine to gain a larger audience and increase the circulation methods of Women's Health magazine as a whole. Continually, through the use of current events, big name magazines have been using academy awards shows and celebrity appeal to sell their magazine. Distribution agencies can use these articles to their advantage and it decides the venues in which the magazines are sold. Specifically, since a younger audience shops at Target, distribution agencies place magazines with celebrities depicted on the front there to appeal to a younger age demographic.

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