CCR Draft #2

How does your product engage with audiences and how would it be distributed as a real media text?

By creating my magazine's issue, I was able to use marking techniques that would aid in the selling process as well as create a digital and traditional distribution plan for our magazine as a whole. To engage with our audience one of my group members and I created an Instagram for our magazine called @sotawellnessmag. Our platforms include our website which is also a form of distribution because they are able to access our recent and most popular articles through the link. Overall, my group and I believe that our magazine will grow the most due to social media because our demographics and social groups are directed mostly towards the younger generation but every will have access to these sites. Also as part of our digital distribution plan we will utilize internet ads and business partnerships to engage with our audience more. With internet ads, our branding techniques can be used on multiple websites to help our audience grow. By promoting health, fitness, and the overall physical well-being of our readers, we will plaster our catchy slogans and sayings on health websites and blogs with bright colors and fonts to attract more people.

Furthermore, through business partnerships, the traditional distribution process will be much easier; it will introduce our magazine to different audiences and hopefully diversify our social groups. Partnering with other fitness and healthy living venues we can promote each of our brands and encourage the west coast of Florida to live "better". Specifically, my group and I suggested that healthy grocery stores may be a good start such as Whole Foods and Fresh Kitchen, which is what one of my group members did her project. Lastly, another traditional distribution plan that we chose was to use South Florida Premium Distribution to help disperse our magazine. They normally distribute to local venues, doctors offices, and markets, so it would reach a wide variety of demographics along the southwestern coast. Grocery stores and doctors offices are probably best for the younger audiences because they can go to those venues with their parents and individually. All in all, our magazine is both engaging and informative and we were able to decide on ways in which we could best disperse our product to get the best results

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