Target Audience Research- Self
With a growing audience of teens and adults, Self magazine reaches about 7.2 million digital followers and 3.2 million social media followers. In 2013, Self magazine averaged about 5 million people as their total audience amount and a circulation of about 1.5 million. The editor in chief, Carolyn Kylstra, chooses their issues based on their wide demographics: health, healthy lifestyle influencers, those who regularly exercise, and wellness enthusiasts. As for their marketing plan, Self chooses to divide their issues and topics through the months. In January through May, Self offers wellness challenges adapted to your workout routines and encourages their participants to challenge themselves. In May, beauty is their main focus; with articles from wellness experts and product placement, Self has a section on Health and Beauty Awards to recognize the most innovative and creative products of the month. This helps boost sales of the products ultimately resulting in Self Magazine as a whole,...
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